DUBLIN, Ireland, Jul 18, 2008 (BUSINESS WIRE) -- Research and Markets ( http://www.researchandmarkets.com/research/2ba8b2contraceptives_in) has announced the addition of the "Contraceptives in the United States 2008" report to their offering.
About this report
The U.S. market for OTC contraceptives is in great demand, thanks to growing populations of young consumers who are the most likely to use contraceptives, but also due to an increased emphasis on pleasure, with personal lubrication and sexual enhancement products showing rapid growth. Mintel explores the current climate in the U.S. with in-depth analysis of the following:
-- How manufacturer emphasis on sensitivity and pleasure has fueled sales, and how merchandising of sexual aids in mainstream drug chains has helped fuel sales of condoms
-- The competitive context provided by advertising for oral prescription contraceptives and the use of OTC Plan B
-- How ambivalence toward pregnancy and decreased fear of STDs are negatively impacting sales
-- The dominance of drug stores in the market
-- Analysis of branding and advertisement from leading suppliers, including conventional outlets, promotions, and online positioning
-- Which condom lines are gaining and which are failing
-- Condom usage in the GBLT community and opportunities for advancing sales in this high-use demographic
-- New product development
There are 91 countries covered in this report.
For more information visit http://www.researchandmarkets.com/research/2ba8b2/contraceptives_in
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