June 26 2008
Fifty-year-old Wen Jingfeng has been interviewed many times by Chinese and foreign media, but he still feels self-conscious posing for pictures.
However, the Beijinger is completely relaxed talking about his shop: Beijing Adam & Eve Health Centre – the first adult shop in the Chinese mainland, founded in 1993.
Located on East Fuchengmen Road in Beijing’s Xicheng district, the 20-square-metre shop sells contraceptives, pregnancy tests, aphrodisiacs and sex toys.
The adult products are displayed in showcases. Two sales women dressed in white gowns are polite, but leave customers to choose products on their own.
In the 1990s, Wen’s shop was described as "a symbol of China’s opening and reforms." He was considered more of a celebrity than a businessman...read more
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